Show Notes
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How Pokemon GO is making Money
Pokemon GO is Helping Restaurants and Bars Make Money
Outline
What is Pokemon GO? (0:30)
A History Lesson (5:00)
Gotta Catch the Target Markets (10:10)
Augmented Reality (14:50)
Takeaways for an Entrepreneur (22:50)
Privacy and Authentication with Google (27:05)
Quotable Moments
"This app has almost borrowed both technology and marketing from external sources. The tech's already built. The marketing’s already built up. It’s just taking what’s laying on the floor almost and putting it together."
"Pokemon has traditionally encouraged getting together with other people. They’ve taken a conscious step back and stripped it down to the old fundamentals."
"Apparently, Google was taking all of your information on iOS, or rather, the app was. It was requesting full permissions from Google, which is something only Chrome and Gmail use...you’re not only giving the app the ability to authenticate you, but you’re giving Google whatever information that app shares with Google"
