--- title: Hacking the Future of Pokemon Go description: Today on the Edge of Innovation, we talk with Steve Miller about the amazing new world of Pokémon GO, and explore the questions raised by augmented reality, in terms of social dynamics, privacy, and business opportunities. image: https://smiller-3012122.hs-sites.com/hubfs/pikachupaul.jpg --- [![bostoncleanerscompany.png](https://smiller-3012122.hs-sites.com/hs-fs/hubfs/Stock%20images/bostoncleanerscompany.png?width=263&height=87&name=bostoncleanerscompany.png "bostoncleanerscompany.png")](http://design-assets.hubspot.com/stratus/homepage) [![Learn More](https://no-cache.hubspot.com/cta/default/3012122/555c3b37-a8c2-4601-9cf8-dd514f7e5000.png)](https://cta-redirect.hubspot.com/cta/redirect/3012122/555c3b37-a8c2-4601-9cf8-dd514f7e5000) ![pikachupaul.jpg](https://smiller-3012122.hs-sites.com/hs-fs/hubfs/pikachupaul.jpg?width=640&name=pikachupaul.jpg "pikachupaul.jpg") Jun 30, 2016 6:47:00 PM # Hacking the Future of Pokemon Go 5599627041 ![Google Play](http://smiller-3012122.hs-sites.com/hubfs/google-play.png) ![iTunes](http://smiller-3012122.hs-sites.com/hubfs/badge_itunes-lrg.png) --- ## Show Notes [Produced by SaviorLabs. Click Here to Learn More About Us](https://saviorlabs.com/) [How Pokemon GO is making Money](http://www.marketwatch.com/story/how-pokemon-go-makes-money-2016-07-11) [Pokemon GO is Helping Restaurants and Bars Make Money](http://www.independent.co.uk/news/business/news/pokemon-go-restaurants-money-business-new-york-smartphone-app-a7134036.html) ## Outline What is Pokemon GO? (0:30) A History Lesson (5:00) Gotta Catch the Target Markets (10:10) Augmented Reality (14:50) Takeaways for an Entrepreneur (22:50) Privacy and Authentication with Google (27:05) ## Quotable Moments > "This app has almost borrowed both technology and marketing from external sources. The tech's already built. The marketing’s already built up. It’s just taking what’s laying on the floor almost and putting it together." > > "Pokemon has traditionally encouraged getting together with other people. They’ve taken a conscious step back and stripped it down to the old fundamentals." > > "Apparently, Google was taking all of your information on iOS, or rather, the app was. It was requesting full permissions from Google, which is something only Chrome and Gmail use...you’re not only giving the app the ability to authenticate you, but you’re giving Google whatever information that app shares with Google" Topics: [Augmented Reality](http://smiller-3012122.hs-sites.com/podcast-feed-hubdb/tag/augmented-reality), [Pokemon](http://smiller-3012122.hs-sites.com/podcast-feed-hubdb/tag/pokemon), [Privacy and Security](http://smiller-3012122.hs-sites.com/podcast-feed-hubdb/tag/privacy-and-security) ![Steven Miller](https://smiller-3012122.hs-sites.com/hs-fs/hubfs/Stock%20images/steven-miller.jpg?width=100&height=100&name=steven-miller.jpg) #### Written by [Steven Miller](http://smiller-3012122.hs-sites.com/podcast-feed-hubdb/author/steven-miller) Steve runs the day-to-day operations at Boston Cleaners Co. Tweet him anything that reinforces his delusion that the Steelers will win the Superbowl this year. [**](https://www.twitter.com/bostoncleanco) [{ "5599627041": { "soundcloud_track_number": "274112044", "itunes": "https://itunes.apple.com/us/podcast/hacking-the-future-of-pok%C3%A9mon-go/id1122157411?i=1000372636229&mt=2", "google_play": "https://play.google.com/music/m/Dgmyrfc3ioqvl7x7b5crfglpmde?t=Hacking_The_Future_Of_Pokemon_GO-The_Edge_of_Innovation", "pullquote": "This app has almost borrowed both technology and marketing from external sources. The tech's already built. The marketing’s already built up. It’s just taking what’s laying on the floor almost and putting it together.", "summary": "Today on the Edge of Innovation, we talk with Steve Miller about the amazing new world of Pokémon GO, and explore the questions raised by augmented reality, in terms of social dynamics, privacy, and business opportunities." }, "5599771739": { "soundcloud_track_number": "293673284", "itunes": "https://itunes.apple.com/us/podcast/how-pokemon-go-became-pokemon-went/id1122157411?i=1000378018732&mt=2", "google_play": "https://play.google.com/music/m/Dnbaq2gksqhq5klrp3agieaiwjq?t=How_Pokemon_Go_Became_Pokemon_Went-The_Edge_of_Innovation", "pullquote": "From what I can tell, this happens pretty regularly with video games. And that’s the rare ones that stick around and continue to grow and grow...", "summary": "Today on the Edge of Innovation, we talk about Pokemon Go and some reasons it may have declined in popularity after the initial hype." }, }] 1 Cambridge St., Cambridge MA [yourname@company.com](mailto:yourname@company.com) Copyright 2026 | Designed with ** by [HubSpot](http://www.hubspot.com) [**](http://smiller-3012122.hs-sites.com/podcast-feed-hubdb/hacking-the-future-of-pokemon-go#)