Tim Cook and Augmented Reality
The Decline of Pokemon Go (0:40)
Games in Decline (5:44)
Transparency in Business (7:29)
"I think the issue with Pokémon GO is that it was in such a mainstream position and made so much money so quickly, that when the natural decline of the video game came around and it fell more to its core player base...it was very noticeable."
"But the gaming community has always been a very tight thing. I think it’s sort of the modern version of the bowling club or, you know, maybe the card club. There’s less getting together in person, but there’s a tie around a common thing. You sit down, you sit together. You discuss strategies. You play together. These are the guys that you go and do your, I think it’s called a third space in sociological terms. It’s like the coffee shop kind of feel."
"I am surprised at the willingness of people to not deal with non-transparency. In other words, even if it’s bad news, they will deal with it better than it being withheld from them."